Royal Haskoning Maritime and Waterways - Shipyards - Market research and strategic planning

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Market research and strategic planning

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Our industry knowledge – your view over the horizon One of the leading forecasters of maritime activity, we specialise in market research and marine industry studies. Our experts have developed innovative approaches to monitoring and analysing the shipbuilding and ship repair markets and continually survey factors that impact shipyard development. Our strategic planning service extends to the revitalisation of existing shipyards and we have extensive experience in carrying out strategic planning for shipyards and equipment suppliers.
Our service includes: • Market research, competitor analysis and customer targeting • Product mix definition and target revenue • International competitiveness and global market economics • Identification of target markets, throughput and performance levels • Cost structure review and business strategy • Rationalisation and restructuring
*Our expertise – your peace of mind*
	PAUL STOTT SHIPYARD MARKET RESEARCH Paul Stott, a chartered engineer, naval architect and member of the Chartered Institute of Marketing is a principal consultant and has over 20 years experience in marine market research. A worldwide expert on shipyard development strategies, market research, product mix, feasibility and forecasting, Paul has worked in more than 40 countries.
	TIM WALTERS SHIPYARD MARKET RESEARCH Tim Walters, a marketing professional, has over 10 years experience in liner shipping and financial services. Tim has lived and worked on numerous assignments across the Far East, Indian subcontinent and Middle East, focusing primarily on marketing, research, capacity management, forecasting and business change consultancy.
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